‘Squid Game,’ Samsung, and Apple are at the top of YouTube’s global ad leaderboard for 2022

The original “Squid Game” trailer was given the green light and went on to become one of YouTube’s top 10 adverts for the past 12 months.

Netflix’s “Squid Game” Season 1 teaser which debuted on September 1 2021 is currently ranked No. 5 on YouTube’s global commercial ranking with nearly 50 million views. With nearly 850000 likes it is the most popular video on YouTube. Netflix has given the brutal South Korean drama a second season and a teaser trailer for Season 2 was released last week.

Samsung took the No. 1 spot on the list with the Galaxy Unpacked 2021 trailer which questioned whether “good†is “good enough.†Meanwhile Apple’s “Escape From the Office†the longest video on YouTube’s top 10 at 8 minutes and 50 seconds came in at No. 8 showing a team of underdogs using the tech giant’s tools to turn an idea into a product and a product into a company.

The rankings were announced on Monday just in time for the start of the 2022 Cannes Lions International Festival of Creativity. From June 2021 to May 2022 the spots on the list which are a weighted ranking of the ten most popular advertising worldwide viewed on YouTube generated more than 565 million global views.
The Galaxy Unpacked 2021 trailer which questioned whether “good” is “good enough” got the top spot on the list. Meanwhile Apple’s “Escape From the Office” which clocks in at 8 minutes and 50 seconds and is the longest video on YouTube’s top 10 came in at No. 8 depicting a group of underdogs using Apple’s tools to convert an idea into a product and a product into a company.

“Creatively speaking stories that are accessible — culturally conceptually emotionally — tend to lead to effective compelling creative work. Great stories in the hands of great storytellers†said Eugene Buono head of creative U.S. creative works at Google. “This year’s Ads Leaderboard collection proves that’s where it starts.â€

Here’s the YouTube Ads Leaderboard for June 2021-May 2022:

1. Samsung (South Korea): Galaxy Unpacked August 2021: Official Trailer

2. MySwitzerland (Switzerland): No One Upstages the Grand Tour of Switzerland

3. Omega (Switzerland): Timekeeping and Tradition: OMEGA Meets Japan

4. Amazon (US): Amazon’s Big Game Commercial: Mind Reader

5. Netflix (US): Squid Game Official Trailer

6. Turkish Airlines (Turkey): Pangea | Official Film

7. Nissan USA (US): Nissan Presents: Thrill Driver

8. Apple (US): Escape From the Office

9. Imagine Your Korea (Korea): Feel the Rhythm of Korea

10. Chevrolet (US): The First-Ever All-Electric Chevy Silverado 

Anoosha Khan
Anoosha Khan

Anoosha Khan is a film critic and entertainment editor based in the UK. She has been reporting about celebs and movies for WatchinUK for the past year.

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